{"title":"Living Room Rugs","description":"\u003cp\u003eThe living room rug does more work than any other in the house. It anchors the sofa and chairs into one group, quietens a room with hard floors, and sets the colour key for everything around it. Kelaty's living room rugs run from soft wool plains to hand-knotted classics and bold designer pieces from Morris \u0026amp; Co, Sanderson, Harlequin and Scion.\u003c\/p\u003e\n\n\u003ch3\u003eGetting the size right\u003c\/h3\u003e\n\u003cp\u003eThe most common mistake is buying too small. As a rule, the front legs of the sofa and every armchair should sit on the rug, with the rug running 15–20 cm beyond each end of the sofa. For most three-seaters that means 230 x 160 cm at the very least; in an open-plan room, or with a corner sofa, 290 x 200 cm or larger usually looks far better judged. Leave around 30–45 cm of bare floor between the rug and the walls so it reads as a rug, not fitted carpet.\u003c\/p\u003e\n\n\u003ch3\u003ePile, fibre and family life\u003c\/h3\u003e\n\u003cp\u003eWool is the natural choice for a living room — resilient, warm underfoot and slow to show dirt. Wool and viscose blends add sheen but prefer lighter traffic. For homes with young children or pets, a \u003ca href=\"\/collections\/washable\"\u003emachine-washable rug\u003c\/a\u003e or a durable flatweave takes spills in its stride.\u003c\/p\u003e\n\n\u003ch3\u003eColour\u003c\/h3\u003e\n\u003cp\u003eIf the sofa is plain, a patterned or colourful rug gives the room its character. If the furniture is already busy, a textured neutral from our \u003ca href=\"\/collections\/beige-cream-rugs\"\u003ebeige and cream\u003c\/a\u003e or \u003ca href=\"\/collections\/grey-silver-rugs\"\u003egrey\u003c\/a\u003e ranges pulls it together.\u003c\/p\u003e\n\n\u003cp\u003eCan't find your size? Many designs can be \u003ca href=\"\/collections\/custom-made-to-order-rugs\"\u003emade to order\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eFree standard delivery on all orders to mainland UK addresses, and 30 days to return anything that isn't right.\u003c\/p\u003e","products":[{"product_id":"new-wave-nw-22-pom","title":"Momeni New Wave NW-22 Pomegranate","description":"\u003cp\u003ePomegranate — NW-22 — is built from large angular planes in rust, terracotta, deep pomegranate red and black, laid over a warm gold ground. Very little detail, very deliberate shapes; a rug for a room with plain walls.\u003c\/p\u003e\u003cp\u003eIt sits at the boldest end of Momeni's New Wave collection, a range built on the geometric gestures of American modern art and the perspectives of the impressionist and expressionist painters.\u003c\/p\u003e\u003cp\u003eHand-tufted from 100% wool, with the dense short pile that gives the collection its soft handle and faint sheen. Five sizes, 168 x 107 cm through to 335 x 244 cm, including a 175 x 175 cm round and a 244 x 76 cm runner. Free UK delivery on all orders.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149828870471,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149828903239,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149828936007,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149828968775,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149829001543,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW-22POM.jpg?v=1782742164"},{"product_id":"new-wave-nw-33-black","title":"Momeni New Wave NW-33 Black","description":"\u003cp\u003eNW-33 arranges discs, squares and small ornamental motifs into tall vertical panels, worked in gold, rust and cream against a near-black ground. Formal and quite ornate — it suits a dark-floored room, or a hallway that can carry a pattern.\u003c\/p\u003e\u003cp\u003ePart of Momeni's New Wave collection, where the geometric vocabulary of American modern art is rendered in hand-tufted wool. NW-33 is its most structured and symmetrical design.\u003c\/p\u003e\u003cp\u003eMade from 100% wool. The pale motifs sit slightly proud of the dark ground where the pile is carved, so the pattern catches light from across a room. Five sizes: 168 x 107 cm, 244 x 76 cm runner, 244 x 160 cm, 175 x 175 cm round and 335 x 244 cm. Free UK delivery.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149829165383,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149829198151,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149829230919,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149829263687,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149829296455,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW-33BLK__60347.jpg?v=1781389251"},{"product_id":"new-wave-nw-61","title":"Momeni New Wave NW-61 Multicolour","description":"\u003cp\u003eNW-61 is the most freehand design in the range — arcs, curves and calligraphic marks in red, olive, black, yellow and blue, scattered as though painted straight onto the wool. There is no symmetry anywhere in it.\u003c\/p\u003e\u003cp\u003eIf the New Wave collection is Momeni's homage to the expressionist painters, this is the design that wears it most openly: gestural, unrepeating, and far closer to a canvas than a floor covering.\u003c\/p\u003e\u003cp\u003eHand-tufted from 100% wool, using a weave fine enough to hold the thinner strokes. Available in five sizes from 168 x 107 cm to 335 x 244 cm, runner and round included. Free UK delivery.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149829525831,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149829558599,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149829591367,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149829624135,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149829656903,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW-61MTI.jpg?v=1782742165"},{"product_id":"estella-83901-domino","title":"Estella 83901 Domino Multicolour","description":"\u003cp\u003eEstella is a collection of designer rugs in fashionable colours and painterly patterns, hand-tufted in a wool and viscose blend. The viscose content catches the light and lifts the colour, giving the design real depth.\u003c\/p\u003e\u003cp\u003eCustom sizes are available to order from £239 per square metre.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuality: hand-tufted\u003c\/li\u003e\n\u003cli\u003ePile: pure new wool with viscose\u003c\/li\u003e\n\u003cli\u003ePile height: approx. 12 mm, cut pile\u003c\/li\u003e\n\u003cli\u003eBacking: cotton with latex\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003eCustom sizes available to order from £239\/m²\u003c\/li\u003e\n\u003cli\u003eSizes may vary slightly — deviations of up to 5% are normal in handmade rugs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brink \u0026 Campman","offers":[{"title":"200 x 140 cm","offer_id":54149833195847,"sku":null,"price":545.0,"currency_code":"GBP","in_stock":true},{"title":"230 x 160 cm","offer_id":54149833228615,"sku":null,"price":699.0,"currency_code":"GBP","in_stock":true},{"title":"280 x 200 cm","offer_id":54149833261383,"sku":null,"price":1175.0,"currency_code":"GBP","in_stock":true},{"title":"350 x 250 cm","offer_id":54149833294151,"sku":null,"price":1859.0,"currency_code":"GBP","in_stock":true},{"title":"custom from £239 mt2","offer_id":54149833326919,"sku":null,"price":545.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/estella_domino_83901__55221.jpg?v=1781389349"},{"product_id":"estella-85200-summer","title":"Estella 85200 Summer Multicolour","description":"\u003cp\u003eEstella is a collection of designer rugs in fashionable colours and painterly patterns, hand-tufted in a wool and viscose blend. The viscose content catches the light and lifts the colour, giving the design real depth.\u003c\/p\u003e\u003cp\u003eCustom sizes are available to order from £239 per square metre.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuality: hand-tufted\u003c\/li\u003e\n\u003cli\u003ePile: pure new wool with viscose\u003c\/li\u003e\n\u003cli\u003ePile height: approx. 12 mm, cut pile\u003c\/li\u003e\n\u003cli\u003eBacking: cotton with latex\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003eCustom sizes available to order from £239\/m²\u003c\/li\u003e\n\u003cli\u003eSizes may vary slightly — deviations of up to 5% are normal in handmade rugs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brink \u0026 Campman","offers":[{"title":"200 x 140 cm","offer_id":54149838831943,"sku":null,"price":545.0,"currency_code":"GBP","in_stock":true},{"title":"230 x 160 cm","offer_id":54149838864711,"sku":null,"price":699.0,"currency_code":"GBP","in_stock":true},{"title":"280 x 200 cm","offer_id":54149838897479,"sku":null,"price":1175.0,"currency_code":"GBP","in_stock":true},{"title":"350 x 250 cm","offer_id":54149838930247,"sku":null,"price":1859.0,"currency_code":"GBP","in_stock":true},{"title":"custom from £239 mt2","offer_id":54149838963015,"sku":null,"price":545.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/estella_summer_85200__83722.jpg?v=1781389403"},{"product_id":"new-wave-nw-02-multi","title":"Momeni New Wave NW-02 Ziggy Multi","description":"\u003cp\u003eZiggy — NW-02 — is the busiest design in the New Wave range: a dense grid of small squares, discs and hand-drawn motifs in browns, gold and cream, closer to a mosaic or a page of ornament than a conventional rug pattern.\u003c\/p\u003e\u003cp\u003eMomeni built the collection around the distinctive shapes of American modern art, and Ziggy is where that gets most maximal — dozens of small gestures rather than a few large ones.\u003c\/p\u003e\u003cp\u003eThat density is only possible because the rug is hand-tufted from 100% wool: each small motif is worked individually rather than printed onto the surface. Five sizes, 168 x 107 cm up to 335 x 244 cm, including a round and a runner. Free delivery across mainland UK.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149841715527,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149841748295,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149841781063,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149841813831,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149841846599,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW-02MTI.jpg?v=1782742164"},{"product_id":"new-wave-nw-133-blue","title":"Momeni New Wave NW-133 Blue","description":"\u003cp\u003eNW-133 works a single idea properly: concentric rings in teal, cornflower and deep navy, each outlined in amber so the circles lift away from the ground. Restrained in palette, generous in scale.\u003c\/p\u003e\u003cp\u003eOne of the calmer designs in Momeni's New Wave collection, which translates the geometric gestures of American modern art into hand-tufted wool.\u003c\/p\u003e\u003cp\u003eMade from 100% wool and hand-tufted — which is what allows the ring outlines to stay this crisp at this scale. Offered in 168 x 107 cm, 244 x 76 cm runner, 244 x 160 cm, 175 x 175 cm round and 335 x 244 cm. Free UK delivery.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149842174279,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149842207047,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149842239815,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149842272583,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149842305351,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW133BLU.jpg?v=1782742701"},{"product_id":"new-wave-nw-01-black","title":"Momeni New Wave NW-01 Willow Black","description":"\u003cp\u003eKnown as Willow in Momeni's own collection, NW-01 is the most decorative piece in the range: tall gilded forms picked out with fine beaded dots, in sand, gold and cream against a darker ground. It reads as gold from across a room and reveals the dotwork close up.\u003c\/p\u003e\u003cp\u003eNew Wave is Momeni's translation of American modern art into wool, drawing on the iconic perspectives of the impressionist and expressionist painters. Willow is the most ornamental expression of that idea.\u003c\/p\u003e\u003cp\u003eHand-tufted from 100% wool. Choose from 168 x 107 cm, 244 x 76 cm runner, 244 x 160 cm, 175 x 175 cm round or 335 x 244 cm. Delivered free across mainland UK.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149857313095,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149857345863,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149857378631,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149857411399,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149857444167,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW-01BLK.jpg?v=1782742163"},{"product_id":"new-wave-nw-037-mti","title":"Momeni New Wave NW-037 Multicolour","description":"\u003cp\u003eNW-037 is all circles — large discs in orange, deep red, olive, blue and navy, overlapping and running off the edges so no two areas of the rug look quite the same. Cheerful without tipping into novelty.\u003c\/p\u003e\u003cp\u003eMomeni's New Wave collection is a nod to the impressionist and expressionist painters, and this is the design where that reference reads most clearly: overlapping planes of colour that behave more like paint than pattern.\u003c\/p\u003e\u003cp\u003eHand-tufted from 100% wool. Where the discs overlap, the carved edge between colours keeps each shape distinct rather than letting them blur. Five sizes from 168 x 107 cm to 335 x 244 cm, with runner and round options. Free UK delivery.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149857870151,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149857902919,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149857935687,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149857968455,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149858001223,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW-37MTI.jpg?v=1782742164"},{"product_id":"wave-nw-049-mti","title":"Momeni New Wave NW-049 Multicolour","description":"\u003cp\u003eNW-049 sets broad rectangles of teal, burnt orange, deep red, forest green and navy against one another, so the design reads as a single composition rather than a repeating pattern. It suits a room that needs one confident thing in it.\u003c\/p\u003e\u003cp\u003eNew Wave is Momeni's homage to American modern art — geometric gestures drawn from the impressionist and expressionist painters, translated into wool. This is one of the most architectural designs in the collection.\u003c\/p\u003e\u003cp\u003eHand-tufted from 100% wool, with a dense, soft pile and the quiet sheen the range is known for. Available in five sizes from 168 x 107 cm up to 335 x 244 cm, including a 244 x 76 cm runner and a 175 x 175 cm round. Free UK delivery on every order.\u003c\/p\u003e","brand":"New Wave","offers":[{"title":"168 x 107 cm","offer_id":54149858132295,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 76 cm runner","offer_id":54149858165063,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"244 x 160 cm","offer_id":54149858197831,"sku":null,"price":584.0,"currency_code":"GBP","in_stock":true},{"title":"175 x 175 cm Round","offer_id":54149858230599,"sku":null,"price":464.0,"currency_code":"GBP","in_stock":true},{"title":"335 x 244 cm","offer_id":54149858263367,"sku":null,"price":1284.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/NEWWANW-49MTI.jpg?v=1782742164"},{"product_id":"harlequin-zeal-pewter-43004","title":"Harlequin Zeal Pewter 43004","description":"\u003cp\u003eZeal is Harlequin's deconstructed horizontal stripe — short abstract brushstrokes stacked in loose rows, with frayed ends where each stroke breaks off rather than reaching the edge. The effect is closer to a painted study than a stripe.\u003c\/p\u003e\u003cp\u003eThe Pewter colourway keeps to grey, slate, ochre and cream, which is why it sits so easily with a neutral sofa. One of the more restrained designs in the range, and a sensible choice if you want movement underfoot without a motif.\u003c\/p\u003e\u003cp\u003eHand-tufted in pure new wool, manufactured under licence for Harlequin by Brink \u0026amp; Campman. Four standard sizes — 200 x 140 cm, 240 x 170 cm, 280 x 200 cm and 350 x 250 cm — with custom sizes to order at £375 per square metre. Free UK delivery.\u003c\/p\u003e","brand":"Harlequin","offers":[{"title":"200 x 140 cm","offer_id":54149859279175,"sku":null,"price":659.0,"currency_code":"GBP","in_stock":true},{"title":"240 x 170 cm","offer_id":54160492364103,"sku":null,"price":879.0,"currency_code":"GBP","in_stock":true},{"title":"280 x 200 cm","offer_id":54160492396871,"sku":null,"price":1275.0,"currency_code":"GBP","in_stock":true},{"title":"350 x 250 cm","offer_id":54160492429639,"sku":null,"price":2359.0,"currency_code":"GBP","in_stock":true},{"title":"custom sizes per sq mt 375","offer_id":54160492462407,"sku":null,"price":659.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/cb398ca2ed8331baf6688cd1a104d8118cab5f40-har-zeal-pewter-43004-sfeer.jpg?v=1789654679"},{"product_id":"scion-raita-24701","title":"Scion Raita Taupe 024701","description":"\u003cp\u003e\u003cspan\u003eThese fun, free-spirited rugs are adapted from, or inspired by, Scion’s most popular statement designs. With their vibrant colours and graphic motifs, these striking rugs will give your home the real feel-good factor. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHand Tufted in India with 100% Wool pile\u003c\/span\u003e\u003c\/p\u003e","brand":"Scion","offers":[{"title":"180 x 120 cm","offer_id":54149869404487,"sku":"024701120180","price":459.0,"currency_code":"GBP","in_stock":true},{"title":"230 x 160 cm","offer_id":54149869437255,"sku":"024701160230","price":799.0,"currency_code":"GBP","in_stock":true},{"title":"280 x 200 cm","offer_id":54149869470023,"sku":"024701200280","price":1259.0,"currency_code":"GBP","in_stock":true},{"title":"350 x 250 cm","offer_id":54149869502791,"sku":"024701250350","price":2359.0,"currency_code":"GBP","in_stock":true},{"title":"custom sizes from £365 mt2","offer_id":54149869535559,"sku":"024701-CUSTOM","price":459.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/4312\/4295\/files\/SCI_Raita_24701__34331.1454168614.jpg?v=1782308556"},{"product_id":"scion-mrfox-25303","title":"Scion Mr Fox Cinnamon 025303","description":"\u003cp\u003e\u003cspan\u003eThese fun, free-spirited rugs are adapted from, or inspired by, Scion’s most popular statement designs. 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